What happened to the Online Shop?

For nearly 10 years, Prophecy operated as an eCommerce business, serving over 20 000 customers. As of January 2015, although Prophecy as an IT Business will continue to exist, we will no longer be operating an online shop.

We appreciate all the support and loyalty that our customers have shown us over the years, and will miss operating the business.

We’ve long expected (as have many market players) that eCommerce in South Africa will come to be dominated by a few large players. However, we felt that we could carve out a niche for Prophecy that focused on providing IT components. Unfortunately, in the last two years we have come to feel that doing so was unlikely to result in the kind of profitable, vibrant business that we would aim to run. An interesting reenforcement of this view, that scale was critical, came in October 2014 when Takealot and Kalahari announced plans to merge. In their press release they admitted that both business had been operating at a loss.

We are proud of what we achieved and what we built with our eCommerce business at Prophecy. We want the way we wind-down our online operation to reflect both this and the support and loyalty our customers have shown us over the years – therefore, we are taking the following steps:

  • We will continue to process all warranty claims against Manufacturer warranties. All products that Prophecy sold where through official import channels, and have the backing of the original manufacturer
  • We will not be selling our customer database or mailing list. We will continue to send a limited number of emails to our customers on our new IT Rental offerings.

Going forward, Prophecy will be 100% focused on providing hassle-free IT Rentals at a competitive price. We are excited for the future.